Marchionne: A Chrysler-Lancia Merger Could Happen This Year
>> Monday, May 31, 2010
The marriage between Chrysler and Lancia may come sooner than later. An Autocar interview with Fiat CEO Sergio Marchionne says the two brands could merge their lineups by the end of this year.
"In Europe, Lancia is an undersized, underdeveloped brand, with nothing bigger than the Delta. Chrysler, which has a true global reach, has nothing smaller. Put them together and you have a full lineup," Marchionne said. "We could see the two converge as early as the end of the year."
Marchionne's statements nearly confirm reports of such platform dating to last October. The first example of such a merger could be the Chrysler-branded Delta that was on hand at the Detroit auto show. While details were nonexistent -- the concept didn't even have a name -- the hatchback provided a pleasant example of how the Fiat's products could appear stateside. We've also heard that Lancia could receive a luxury vehicle underpinned by the next-generation Chrysler 300C.
Marchionne's statements nearly confirm reports of such platform dating to last October. The first example of such a merger could be the Chrysler-branded Delta that was on hand at the Detroit auto show. While details were nonexistent -- the concept didn't even have a name -- the hatchback provided a pleasant example of how the Fiat's products could appear stateside. We've also heard that Lancia could receive a luxury vehicle underpinned by the next-generation Chrysler 300C.
0 comments:
Post a Comment